The success of your marketing campaign can be affected by choosing the right email marketing company. These services are constantly evolving with new channels and cutting edge marketing technologies. You must understand that the software that you use to send emails is a major factor in your success.
Marketers can build a huge arsenal of engagement tools by using a smart combination of email marketing and informative newsletters. However, all these activities are tied together by a well-thought out and consistent email marketing strategy. It is crucial to have the right tools and capabilities to match your business’ needs.
Email marketing delivers better ROI than any other channel. It’s great for building relationships with customers and community. If you don’t have the infrastructure to manage your email marketing, it will be difficult to reach your customers and subscribers in the manner you need.
There are many features and price points to choose from when choosing the best email marketing software and platforms. Email marketing is simple to manage, allows for full control and establishes direct contact with customers. Do you consider email marketing to be a top priority for your company in 2021? Do you want the best email marketing software available?
Before we get into the list, let’s take some time to address your questions about email marketing. Why it matters. What an email marketing platform is. And what features to look for.
1. ConvertKit.
They don’t offer a free plan but pricing starts at $29/month with a 14-day trial. This is a great option for bloggers who are focused on creating high-converting sales funnels.
ConvertKit provides a 14-day trial for no cost and prices start at $29 per month. ConvertKit also offers a 30-day return policy.
ConvertKit was built by creators for creators. They are able to understand the needs of their clients and what it takes for them to grow an online audience.
These forms are attractive and increase conversion rates through automated emails. They also organize your subscribers for maximum engagement.
Bloggers who want to send personalized, text-based email messages will find their designs look right out of Gmail.
They also offer very advanced email sequences that are based on site actions as well as actions within emails.
Great Email Marketing Software for Bloggers (29$/month).
2. HubSpot.
HubSpot is my third choice for the best email marketing tool because it perfectly aligns inbound and outsidebound marketing in the most efficient manner.
HubSpot is the best integrated marketing platform on the market. Their email marketing software makes it easy to create, optimize, send and deliver stunning emails. You can choose to plan and upgrade, or you can get a lot of customized features.
You can either choose one of their premade templates, or create your own email. These templates let you add text, images and buttons to the email.
Best Email Marketing Software For Marketers (Free – 50/Month)
3. ActiveCampaign
ActiveCampaign is by far the best tool for email marketing, CRM and automation.
ActiveCampaign’s advanced automation features and deliverability make it the best email marketing software overall.
Machine learning is the most powerful tool on this list. ActiveCampaign’s Predictive Actions allows you to ask tough questions about customers and automatically takes action. This will help you lead them down the sales funnel.
ActiveCampaign integrates with 851+ apps such as Facebook, Shopify and WordPress.
It is easy to automate your list segments. You can create list triggers and move people based on dynamic emails, follow-ups and other factors.
Best Email Marketing Software (from $9/month)
4. Mailigen
Get a 30-day trial for free if you are looking for an email marketing service that integrates well with many apps and has an open API.
Mailigen, a cloud-based email marketing platform, caters to small and medium-sized businesses in all industries, including media, advertising, banking and media.
Mailigen lets users drag text boxes, images and other components to create the perfect marketing email. Mailigen provides design tools, configurable templates and email styles to help users create and manage campaigns.
You can easily configure email messages with nine types of content blocks.
A powerful feature of Mailigen is its functionality and open API. Mailigen integrates with some of the most popular plugins, such as Zapier and WordPress.
Best for Integrations ($10/month).
5. Mailchimp.
These are not on my top ten list because everyone uses them. However, there are many other options that can help you create more personalized emails.
MailChimp is a major player in email marketing, with more than 1 billion emails being sent each day via their platform and 14 million+ customers.
The free plan offers users a user-friendly interface, up to 2,000 subscribers, and 12,000 emails per month. This is more than enough for small businesses.
The free plan includes transactional emails, autoresponders, and analytics. There are also many third-party integrations. Mailchimp is available for both Android and iPhone.
The size of your email list is what they charge. If you exceed the threshold of 2000, you will be charged $30/month for their 2,000-2,500 plan.
One of the most recognizable names in email marketing (free – $14.99/month).
6. Permanent Contact
Constant Contact is the best choice if you are looking for niche features such as event management, and high-quality email deliveryability.
Constant Contact has been involved in email marketing since 1995. Constant Contact was founded in 2004. They became part of Endurance International Group in 2015, which is a powerful group that includes Bluehost, HostGator and Domain.com.
According to their website, the ultimate goal of the company is to assist small businesses in navigating the power, promise, and potential that the internet offers.
These templates are mobile-optimized and feature over 100+ modern templates that engage and convert customers. They also include real-time reporting and analysis, as well as bonus features such coupons, polls and events.
Over 90% of email service providers deliver an average level of email deliverability.
Constant Contact pricing is based on how many email contacts you have. For up to 500 contacts, their paid plans start at $18 per month
Best Email Marketing Service for Small Businesses ($16/month).
7. Sendinblue
These triggers automate actions such as sending SMS messages and emailing your contacts.
Sendinblue allows you to send 300 emails per day and has unlimited contacts. Their Lite plan starts at $20/month, and you can send up to 40,000 emails per month. There is no daily limit.
The platform’s free use is easy to use. The platform’s simplicity makes it easy to create templates and automated welcome emails. You can also use their live chat or CRM to create automated workflows for up to 2000 contacts.
Sendinblue uses machine learning and AI for emails that are sent at the most engaging times of the day.
Their email automation workflows are one of their greatest features. These let you set triggers to send your subscribers custom workflows that are based on the actions they take on your site and within your funnel.
Best Email Marketing Service With Automation for a Budget ($20/month).
8. Moosend
Pricing for Moosend depends on how many subscribers you have. Users with less than 1,000 subscribers can get a free plan that includes sign-up forms and reporting as well as the ability to send unlimited email.
Moosend, an email automation tool, helps you to build your email list and personalize your messages. It also automates tasks so that you can concentrate on customer relations.
Their campaign builder allows you to create intuitive drag-and drop email templates. You can add images, text blocks and social icons to your emails with this tool. You can choose from a variety of responsive email templates that look great on mobile or desktop.
Automation is the area where Moosend excels. You can automate customer engagement and loyalty messages using their “Recipes”, which are pre-built automation templates. There are three components to any automation: triggers, control steps, and actions. You can combine them all to filter your email list and send sequences when the specified actions occur.
The Moosend monthly paid plans start at $8 per month, and scale with the number subscribers. All paid plans include access to transactional email, page builders and SMTP servers. Enterprise plans include migration and onboarding support and Security Assertion Markup Language.
Great All-In-One Email Marketing Automation Software (Free – $8+/month depending on the list size).
9. Mailerlite.
This plan is free and only allows for 12,000 emails per month.
Upgrade to the $10/month plan to get all features that will help you market your strategy including a landing page creator, embedded forms and pop-ups.
Mailerlite allows you to track your email marketing results using a click map or opens by location reports.
Mailerlite is used by over 600,000 people around the globe. Mailerlite offers flexible tiered plans that are based on your contact list size.
Their user interface is simple and responsive, as well as their excellent 24/7 email support and phone support. If you have less than 1000 email subscribers, you can get their forever free plan.
The best ease of use and 24/7 support (free – $10/month).
10. GetResponse.
Smart automation tools are one of the biggest strengths of GetResponse. These features allow you to create advanced conditions that automatically segment your lists. The drag-and-drop editor makes it easy to create high-quality emails.
GetResponse, in general, is a great email marketing tool to create sales funnels and landing pages.
GetResponse offers all-in-one marketing tools to help you grow your business. You can use their webinar software, high-converting landing pages and email marketing campaigns to boost your marketing efforts.
Autofunnel is the real star here – it has 30+ pre-made landing pages, templates for emails, and sequences that can be used to generate sales. You can also choose your goals.
Some of the 500 templates are a little outdated and have a lower deliverability than others on this list.
Best Automated Sales Funnels & Landing Page Features ($15/month).
11. Email Marketing by Pabbly
Their email platform boasts a 99 percent delivery rate. They’re a great choice if you need to periodically clean up your list and keep it current.
Pabbly, an online platform, offers a complete suite of marketing tools that can be used to build online forms, send emails, bill subscribers, clean up email lists, and more. It also offers a complete business management package with all of these tools, called Pabbly Plus.
Pabbly’s email service is not limited to features such as marketing automation, list management, segmentation, and autoresponder emails. It doesn’t matter if you have a paid plan or a free one. It is possible to seamlessly integrate 50+ external SMTPs, and send emails without additional charges.
Pabbly Email Marketing allows you to boost your email marketing results by running campaigns and sending bulk emails to all of your potential users with just one click. It also handles spam complaints regarding all popular SMTP services such as Amazon SES and MailGun.
Outstanding Inbox Delivery and Independent SMTP Service (29$/month)
12. Omnisend
This feature is great for increasing e-commerce conversions rates. Users will receive messages based upon the products they have interacted with on your website.
Omnisend is a great choice for Omnichannel brands that want to market to (and remarket to) their customers.
Omnisend makes email marketing more efficient by integrating email marketing across social media platforms. This includes text, push notifications and Whatsapp. In 130+ countries, Omnisend is used by over 40,000 marketers.
Omnisend allows visitors to receive more relevant messages across devices and platforms. This is achieved by understanding user browsing habits and preferences, based on custom events you create.
To segment your messages better, you can track user activities on your website, as well as in welcome emails, abandoned cart emails and post-purchase automation sequences.
You can send 15,000 emails per month with their $16 per monthly Standard Plan and have access to their automation tools. These features include interactive signup forms, email elements, SMS notifications and product recommendations.
Best Omnichannel Email Marketing Service For Ecommerce ($16/month).
13. Gist.
You can create visual workflows with their automation tools to engage and convert customers. To understand customer behavior and segment your audience, you can create actions and tags and then use timing variables to send out the right message at exactly the right moment.
Gist offers a complete marketing solution that includes event management, live chat and marketing automation. This is great for companies looking to increase sales leads.
Gist is a combination of live chat and marketing automation software that gives you a 360-degree view into your business.
These tools also include advanced tools such as event tracking, which allows you to see what visitors do on your site, and a knowledge base that provides customer support in an automated manner.
Gist’s chatbot features are where they excel. GistBot can pre-qualify leads and book meetings 24 hours a day for sales teams. It is easy to use and speaks any language. It allows you to assign conversations to members of your team, send notes and organize conversations with simple open/close statuses.
Best All-In One Marketing Software (Free – 33%.99/month
14. AWeber.
AWeber’s free plan allows you to get started. This gives you access almost all their features including unlimited landing pages and sign up forms. You also have access to automated email campaigns, hundreds powerful integrations, 24/7 customer support, and many other great features. AWeber’s Pro Plan starts at $19/month, and is dependent on how many subscribers you have.
AWeber features are best suited for small businesses and employs over 100,000 email marketers. You can get fast answers and focus on your business with AWeber’s high-quality phone and email support.
They offer drag-and-drop email builder, list management tools and analytics reports, just like other tools on the list.
AWeber list management allows you to import email lists and create databases from common file types such as XLS, XLSX and TXT.
It is easy to manage your list with any rules that you have created automatically. You can also create an autoresponder workflow using their marketing automation tools based on actions such as email opens, clicks on links, site visits, or purchases
Their 700 design templates are their main selling point. This compares to 500 with GetResponse or 80 with MailChimp. While some of their templates are dated, others look fantastic and remind me of high quality Instagram ads.
Best Email Marketing Software For Small Businesses With Helpful Support (Free – $19/month).
15. Benchmark.
Benchmark offers analytics tools such as A/B testing subject lines and content, delivery times, and delivery time estimations. They also offer an inbox checker that allows you to see how your email will look across all platforms.
They also integrate with over 300 other services. They connect with a WordPress plugin and Facebook sign-up forms.
Benchmark is an intuitive, fully-featured email marketing tool. It has an intuitive email builder, advanced automation campaign tools, and tools such as surveys, polls, opt-in popups, to grow your mailing list.
To get users to sign up for your mailing list, first add their email signup forms and popups.
You can add them to automated email workflows such as abandoned cart emails or post-purchase series when they sign up.
Best Drag-and Drop Email Templates (13.99/month).
16. MoonMail.
The native Shopify app allows e-commerce merchants to send abandoned cart emails and autoresponders to potential customers.
MoonMail is an excellent choice for small businesses and marketers who want to send dynamic, interactive emails and make use of APIs to increase their reach.
MoonMail, a cloud-based email marketing platform that works with Amazon AWS, is MoonMail. They can be used to send messages via voice, SMS, WhatsApp, Facebook Messenger and even chatbots.
This type of event-based communication can be a great way for marketers to increase their message beyond email.
They have templates and a drag-and drop editor, just like many other tools. Their interactive email headers are a bonus. You can add new features with HTML and CSS like menus and color changes on hover, fades and opacity.
Their $23.99/month Starter plan is your best option. This plan allows up to 25,000 subscribers to your email list and unlimited email campaigns per month.
It offers premium support, automated email bounce management, compliance tracking, reporting, spam reports, automation and compliance tracking.
All-in-one Cloud-Based Email Marketing (Free – $23.99/month
What is Email Marketing Software?
Email marketing software allows you to manage your contacts, design compelling emails and track whether they were opened or not. Email marketing software offers a variety of options, from simple text-based templates that marketers can easily customize to more complicated HTML and JavaScript templates.
One example is that some businesses may decide that a value-add newsletter sent to a select group of subscribers is the best marketing strategy. Others may want to link their emails to their product or sales engines so that they can offer special deals and offers to recipients.
You can keep a list of email addresses and names for small businesses. As your company grows, this method becomes cumbersome. These email marketing tools can be used to create sophisticated databases that are segmented based on demographics and engagement levels.
Your email should be rendered automatically by the designer in responsive format. This means that images and other elements will be correctly sized depending on what device is being used to view them. You will have to make it happen if it does not.
Which platform should you choose?
When choosing a platform, there are many things to take into consideration. These guidelines will help. These recommendations are for small, medium, and large enterprises. We also discuss which platforms are most suitable for eCommerce brands, including which platforms are the easiest to use and deliverability numbers.
1. Email Marketing Platforms for Small Businesses
Small businesses are often faced with the challenge of balancing affordability and functionality. However, functionality doesn’t have to be sacrificed. These are the three best platforms for solopreneurs and small businesses.
ConvertKit – Perfect for increasing sales and engagement
Mailchimp – Ideal for creators, small businesses and rolling out paid advertisements
Aweber – A smart choice for small business owners who want reliability, a simple platform to work on and automation
2. Medium Business Email Marketing Platforms
Research shows that medium-sized businesses want more reliability and functionality. Pricing is not an issue if the requirements are met. These platforms are a good choice for medium-sized businesses and have many great features.
Drip – An effective solution for small-medium eCommerce companies, providing SMS, revenue attribution, and segementation functionality.
Keap – Smart automations and CRM functionality allow email personalization based upon CRM fields.
SendX – SendX Advanced Email Sequences and a Click Heatmap
3. Medium Business Email Marketing Platforms
Reliability is important for larger brands, especially when they are running multiple campaigns. Although most platforms offer the same features, those aimed at large businesses offer more robust features and are more flexible. These are the three best platforms for large businesses.
SendPulse – Multi-channel integrations and automation allow for greater buyer engagement
User.com – Designed with user engagement in mind and allows personalization based on unified CRM data
ActiveCampaign – Powerful for segmenting email lists and using dynamic content in order to personalize emails
How to choose the best email marketing software
It can be difficult to choose the right tool. There are many things to take into consideration when choosing an email platform. It is smarter to make a list of the goals and needs of your brand when choosing your next platform. These are the top goals that marketers strive for.
Rates increase
Increase click rates
Automated leverage
Traffic to your site
Personalize customer journeys
For enriched profiles, integrate email with CRM
Nurture is the best medicine
Increase sales conversions and leads
Analytics in-depth with revenue attribution
Why is Email Marketing Important?
Email marketing is the most ROI-friendly marketing channel. Email marketing is still a popular channel despite its decades-old history. It has a ROI of 4200%, which means that for every $1 spent on email marketing you can earn $42 back.
According to some reports, email marketing ROI is closer to 54%. This is not surprising when you consider that approximately 4 billion people use email worldwide (Statista). It would be surprising if email marketing did not have a high ROI with such a diverse audience.
Email marketing is more than just ROI. It helps you reach more customers, subscribers, increase sales, and build brand awareness.
What is Email Marketing Software?
Email marketing software, also known as e-mail Marketing, is a method of sending bulk email messages to your subscribers via online platforms. This strategy can help you acquire new customers, strengthen relationships and increase customer loyalty.
Email marketing campaigns allow you to reach your audience quickly and easily without the need for costly advertising space on Facebook or Google.
How can email marketing aid in SEO?
Email marketing does not have an impact on SEO. It can however help increase traffic to your site, which can lead to more backlinks and mentions. Google and other search engines use mentions and shares to rank websites. Indirectly, email marketing can improve your website’s SEO rankings. These best WordPress SEO plugins are also recommended to help improve your rankings.
What are the benefits of email marketing?
Email marketing is essential because it is one the most effective ways to build a following, generate revenue and find users where they hangout – in their inbox.
If a user opts in to your email list, it means they are interested in your company and ready to receive your messages. Email is an extension of word of mouth, which 72% of buyers consider to be influential in their buying decisions.
Email is also a powerful source of information for salespeople, behind personal connections at work and industry thought leaders.
What is the cost of email marketing?
If you have a small email list, you may be eligible for free email marketing software. Mailchimp, for example, offers free plans to those who have less than 2,000 contacts and need to send 10,000 emails each month.
What does email marketing cost you?
Email marketing costs will vary depending on how many subscribers you have, how many emails you send each month, and what email platform you use. A small business’s email marketing cost averages between $20 and $300 per month, depending on how they manage their campaign. You might pay $500 per month if you hire an email marketing agency.